Fragmentation of the Android market

Great article from Peter Burrows about the real hurdle Motorola's Droid faces: fragmentation of the Android market. Peter writes:
But Droid’s main competition isn’t really the iPhone: it’s fragmentation of the Android market. Clearly, Apple will have no problem keeping consumers focused on its device. The iPhone is the only smart phone Apple sells ... now consider Motorola’s challenge. Within weeks, consumers who go into a Verizon store will have many of different phones to choose from ... all these different interfaces is bound to confuse consumers.

Ed Zander, former CEO of Motorola, raises another good point. Zander "wonders if consumers will be put off by the complexity of the Android model. It’s bad enough with the iPhone, where Apple is responsible for the device and AT&T for the network. With Android, 'are you buying from Verizon, or Google or Motorola?'"

Google's distributed approach in the mobile market is giving it an early jump in market share, but it will have to be careful to keep a cohesive and unified "platform" as the different number of Android versions in the marketplace multiply.

If I have a Motorola Droid, my friend has an HTC myTouch (Magic), and our mutual friend has a Samsung Galaxy, our phones should all be able to talk to each other. And if not, who should we turn to for support?

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