Chief Marketing Technologist

Oh hello, I think I just found my next job title: Chief Marketing Technologist. I don't think I've ever seen a title description align so closely with what I want to do next, but the CMT description does just that. Scott Brinker, president and CTO of ion interactive, explains the CMT as an executive who is:

“… a hybrid between business and technology, a strong background in engineering and IT, is an early adopter of technology, but someone who also understands the pragmatic realities of scaling technology. But most importantly, someone who brings those skills and combines them with a deep love and passion for the marketing mix. This is a technologist that reports to the CMO, not the CIO.”

The role is for an individual who understands both technology and marketing, who understands how one side impacts the other, and who can seamlessly move between both worlds.

Your company may have seasoned marketers and top-of-the-line technologists, but it takes those who are dually knowledgeable in both marketing and technology to really make the right moves in Internet() marketing, as they are the ones who really understand the way the web works and what’s possible for marketing from a technological point of view.

What are the main goals of the Chief Marketing Technologist? Brinker goes on to list the three key goals for the role:

1. Translating Strategy into Technology

Working with the CMO and the marketing department and translating their needs into technology implementations. Being able to understand the needs of both marketing and technology and bringing everything together into a cohesive plan.

“The idea of a marketing technologist is someone who’s natively versed in both
languages and understands the concepts of what’s in technology and what’s in
marketing, and they can serve as the translator,”

2. Choreographing Technology Across Marketing

Taking all the data that is available to an organization (web analytics, marketing automation, advertising behavioral segmentation) and bringing it together to make sense of it all. Having different systems talk to each other and work together to optimize the larger organizational strategy.

“Choreograph the entire collection of marketing, technology and data that we see
throughout the organization. Find ways to tap the synergy between all of these
different components,”

3. Infusing Tech into the Company’s Marketing DNA

Bringing technology to the forefront of the organization and teaching others to leverage it to achieve their needs. Taking technology into consideration during the larger decision making process.

“Perhaps most importantly, is to infuse technology into the DNA of marketing
itself — our practices, our people, our culture,”

You can learn more about the Chief Marketing Technologist over on Scott Brinker's website (via Mashable)