Microsoft's Project Pink

Slowly but surely the buzz around Microsoft's mobile strategy has been building up these past couple of weeks. It started out small and unassuming, with little snippets here and there about Windows Mobile 6.5 and 7, but this week Microsoft's Project "Pink" is making a big splash.

For the past couple of months any article you read about Windows Mobile tended to be pretty down on Microsoft. I wrote a couple here and there but Colin Gibbs from GigaOm really went to town on Microsoft in his articles 'Microsoft + Mobile Consumers = FAIL' and 'Has the Window Closed for Windows Mobile'. The articles are a bit harsh on Microsoft, but Gibbs makes great points about Microsoft's shortcomings in the mobile consumer space.

A couple weeks ago I started hearing a bit more about Windows Mobile 7. A co-worker forwarded me this article from Windows IT Pro, 'Microsoft's plan to save Windows Mobile'. The article talks about Windows Mobile 6.5 and the fact that it was a rushed product that was not a true reflection of Microsoft's mobile vision. The next generation of Windows Mobile would uproot the archaic layers underneath 6.5 and would deliver a smoother experience to the user. I didn't read too much into the article at the time, as anyone who has played around with Windows Mobile 6.5 can tell you that Microsoft really needed to revamp its UI if it wants to keep up with the iPhones of today.

Then earlier this week we heard that Windows Mobile 7 would (finally) be unveiled at the Mobile World Congress in February. The big news was that this new version of WinMo would be a whole new platform, completely different than previous versions. In fact it wouldn't even be compatible with older version of the mobile OS. It would essentially be a copy of the Zune HD's kernel, and the UI would look and feel like a Zune HD interface. This got me thinking 'Alright, now we're getting somewhere with this.' It seemed that Microsoft had finally heard the cry of its (small) legion of Zune users who felt the device was ready for the big show. However, even with this news I felt that Microsoft would still have to integrate into the phone hardware if it wanted to have a real chance in the mobile market. WinMo7 would get Microsoft part of the way there, but it would still need to take one more big step after that.

Well, now AllThingsD is reporting that Project "Pink" (aka the Zune Phone) is back in play. Not only will Microsoft unveil WinMo7 (or just 'Seven' as it may be known) at the MWC, but it may also debut a Zune-like phone at the event. The device is rumored to be a combination phone, Zune player, and XBox mobile gaming device. It is Microsoft's direct response to the iPhone and Nexus One. The phone may not be in production until 2011 though, which still leaves a lot of time for Apple and Google to make further advances against Microsoft.

We'll see if Project "Pink" can turn around Microsoft's mobile fortunes. I personally have a bit of a soft spot for Windows Mobile, since my first smartphone was an HTC Wizard loaded with Windows Mobile 6. Looking back at it now and comparing it against my iPhone, the thing was a slow clunky beast, but I loved it. It's kind of like your first car... sure it may have been a bucket of bolts but you'll never forget how it felt the first time you fired it up and took it out for a spin. Microsoft still has a long way to go in the mobile market but I'll continue to quietly root for WinMo and wait for the Zune phone to come out.