Well, I haven't been posting much here but I have been working on other blogging activities around the web:
Tri Blog: My side project is coming along quite nicely and I hope to "launch" it over the next month or so. Nothing too crazy here, just a triathlon blog site. I'll post more about this soon.
Work Blog: I'm trying to revive our internal blog at work and it's not going so well. I've added tons of content to the site and I'm encouraging others to blog but I haven't seen much activity. I even created a blog contest for the month of November which is NaBloPoMo (National Blog Posting Month) and offered a $25 gift certificate for the best blog entry, but I still can't get the team to actively engage with the blog. It's a topic I hope to bring up during our year end retro meeting on December 10th.
School Blog: A couple friends from school started up a blog called
Six to Nine Scholar and they've invited me to write with them on the site! I'm a little nervous about publishing my first article to the site since they have pretty high quality material over there, but hopefully my article is up to par. Here's a sneak preview of the article (which I'm still revising a bit):
WTC Brand Crisis
In the triathlon community, any controversy that arises is eventually discussed heatedly on the forums at Slowtwitch.com, the leading forum for endurance athletes. On the last weekend of October, the forums at Slowtwitch were active with a new scandal revolving around the World Triathlon Corporation (WTC), the owners of the Ironman Triathlon brand. The negative outburst from the community, and the subsequent handling of the event by the WTC reminded me of a framework for managing scandals we learned about in our Marketing courses. I’m not certain if the WTC management used the exact steps we covered at school but the way they responded to the situation certainly fit into the framework provided.
