Microsoft's $1 Billion spend

Microsoft will reportedly spend $1 billion to launch Windows Phone later this year. That seems like a lot of money to launch a product but I guess Microsoft is showing that's its (finally) serious about mobile. Despite this large spend, it doesn't seem like analysts are too hopeful about Microsoft's chances in the mobile OS game. A mobile OS report out of Gartner has Microsoft's Windows Phone market share dwindling down to 3.9% by 2014, with Android and Symbian battling it out for the top spot. Interestingly enough they have the iPhone OS market share holding steady and not flat out dominating the industry over the next couple of years.

$1 billion seems like a lot of money to be throwing at a potentially losing product... but I guess Microsoft has to do it if they even want a fighting chance in the market. As Paul Thurrott from WinInfo Daily puts it "How much of your own money would you spend if you had to save your own life?" (Love that quote!)

Forecast: Mobile Communications Device Open OS Sales to End Users by OS (Thousands of Units)

OS	2009	2010	2011	2014
Symbian	80,876.3	107,662.4	141,278.6	264,351.8
Market Share (%)	46.9	40.1	34.2	30.2
Android	6,798.4	47,462.1	91,937.7	259,306.4
Market Share (%)	3.9	17.7	22.2	29.6
Research In Motion	34,346.8	46,922.9	62,198.2	102,579.5
Market Share (%)	19.9	17.5	15.0	11.7
iOS	24,889.8	41,461.8	70,740.0	130,393.0
Market Share (%)	14.4	15.4	17.1	14.9
Windows Phone	15,031.1	12,686.5	21,308.8	34,490.2
Market Share (%)	8.7	4.7	5.2	3.9
Other Operating Systems	10,431.9	12,588.1	26,017.3	84,452.9
Market Share (%)	6.1	4.7	6.3	9.6
Total Market	172,374.3	268,783.7	413,480.5	875,573.8

Source: Gartner (August 2010)

What I'm Reading: Bike edition

After reading about a new bike sharing program starting here in Chicago (B-Cycle) I started reading about other bike sharing networks around the world and how technology is being used to power these movements. There's a top 10 list of bike sharing systems to watch but unfortunately Chicago isn't on the list (yet). Ah well, we'll be on that list soon enough. If you're looking for more homegrown bike sharing options check out this high-tech meets lo-tech service called Social Bicycles that will soon be available in New York. I actually didn't realize New York had such friendly biking-in-the-city options until I read this biking in New York blog post over at Chicago Bike. I guess it's not all crazy taxis and bike messengers on the streets of NYC.

Btw, have you been following the adventures of Precious the Bike as it travels across America? It's a fun little social experiment about a tweeting bike as it rides from coast to coast to raise money for the Livestrong foundation to fight the "biggest douchebag of all", cancer. It looks like Precious is in Colorado right now. You can follow all the tweets at @yesiamprecious.